It’s different for every product or service. At ZAEN we have an 80% success rate because we test and measure consumer response to creative messages and media constantly. Understanding what consumers want from your product or service is not always obvious. ZAEN Campaigns use real sales data to get smarter and smarter over time.
Many ad agencies guess at these things. Sometimes they get it right but it’s more often left up to chance. At ZAEN we get to know your audience intimately while measuring ROI on different tactics so it’s easy to decide where and how to invest to hit your goals.